How it works:
The methods in empirical legal research
Face-to-face, phone or online - the methods of choice
So far, in Germany, unlike in some other European countries, traditional face-to-face surveys have mainly been used in legal research. But digital change is taking place in society at all levels. Technological developments are rapid and are changing purchasing and communication behavior, media usage and the way in which information is exchanged. Market research institutes are also adapting to this development. Interview methods that used to be common, such as face-to-face or telephone interviews, have often been replaced by online surveys. This offers significant advantages for market research customers, institutes, but also for those surveyed. Online surveys are faster, more flexible and cheaper to conduct.
The extent to which this approach can lead to results that meet the requirements of legal research has to be examined on a case-by-case basis.
Multi-topic surveys
If the entire population or a large proportion of the population forms the relevant public, participation in an omnibus or multi-topic survey often makes sense. This type of survey provides you with fast, precise and representative results of the population or of the target group.
B-2-B surveys
I also take a close look at certain target groups for you - such as selected circle of experts. The main thing here is the qualification of the interviewer. B-2-B interviewers have extensive expert knowledge in a wide variety of industries. The data are therefore always meaningful and reliable.