How it works:
The methods in empirical legal research
Face-to-face, phone or online - the methods of choice
So far, in Germany, unlike in some other European countries, traditional face-to-face surveys have mainly been used in legal research. But digital change is taking place in society at all levels. Technological developments are rapid and are changing purchasing and communication behavior, media usage and the way in which information is exchanged. Market research institutes are also adapting to this development. Interview methods that used to be common, such as face-to-face or telephone interviews, have often been replaced by online surveys. This offers significant advantages for market research customers, institutes, but also for those surveyed. Online surveys are faster, more flexible and cheaper to conduct.
The extent to which this approach can lead to results that meet the requirements of legal research has to be examined on a case-by-case basis.